Consumerism is the most telling thing about an entire civilization.
We are told that people buy things for either want or need, but we are never told about how the things we buy end up dictating our lives. Instead, we just insert those debit cards and move on to the next foray.
But what we buy impacts our consciousness. Society's as well, for it can be said that human consciousness is a collective one. What we purchase impacts our rationalities, judgements, and emotions, and we thus defy all societal definitions. This collective act of defiance will have repercussions for all that is traditional, virtuous or not. Ultimately, we will re-write the rules for consumerism and for future civilizations as a whole.
I have created this blog as a means of trying to make meaning. What do brand products say about society's mental state? What do they mean for the future? And, most importantly, what do they say about what it means to be human today?
I want to know. Maybe you as well.
How about sports brands?
ReplyDeleteWhat does it mean, for example, to be Toronto Maple Leafs fan vs. a Vancouver Canucks fan?
Good call! In terms of sports brands, we can identify ourselves in relation to fellow fans of a particular team. There are also times where we base our lives around sports teams, too, and we tend to mimic our favourite athletes. Sports teams can shape the way society works. When everyone was attempting to bring the Jets back to Winnipeg, the Manitoba government offered to provide funding assistance to the MTS Centre. The federal government also offers tax credits to parents who sign their kids up for hockey programs.
DeleteSports brands are indeed powerful things.
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